# Designogic

> Designogic is a research-driven brand design studio. We build brand identity systems, brand strategy, motion graphics and campaign design for businesses in the UK, UAE and India. Every engagement starts with research rather than aesthetics.

Designogic works with founder-led and established businesses that need a brand system rather than a logo. The studio's position is that design decisions should be defensible: each element of an identity should trace back to something learned about the audience, the market or the category.

## What the studio does

- [Brand Identity](https://designogic.uk/services/brand-identity/): logo systems, master artwork, colour and typographic systems, usage guidelines and misuse rules
- [Motion Graphics](https://designogic.uk/services/motion-graphics/): logo animation, social motion, campaign and explainer animation, and motion behaviour rules
- [Social Media Design](https://designogic.uk/services/social-media-design/): account audit, competitive overview, content strategy, template systems and ongoing creative production
- [Video Editing](https://designogic.uk/services/video-editing/): short-form social edits, brand films, testimonial and explainer content
- [Campaign Design](https://designogic.uk/services/campaign-design/): campaign concept, key visual, creative direction and multi-format rollout
- [Brand Strategy](https://designogic.uk/services/brand-strategy/): audience definition, competitive audit, category analysis, SWOT and positioning

## Process

Research, Strategy, Concept, Execution, Refinement, Delivery.

## Case studies

- [Tarheeb](https://designogic.uk/work/tarheeb/): Bilingual Arabic and English identity system for a UAE document clearing and company formation firm with twenty-five years of trading history. The strategic problem was that the firm's credibility was invisible in a category competing on price.
- [Elite Martial Arts](https://designogic.uk/work/elite-martial-arts/): Crest-based identity and full brand book for a martial arts academy. Every component of the mark, the shield, the letterform, the figure and the use of gold, maps to a defined brand keyword.
- [USMA, Universal Martial Arts Academy](https://designogic.uk/work/usma/): Brand strategy and identity for a children's martial arts academy in Manchester, United Kingdom. The research showed parents were buying reassurance rather than toughness, so the identity was built against category convention.

## The studio

Founded in 2022 by Sahal, a graduate of the National Institute of Fashion Technology in Accessory Design. Wider experience includes product development and research at Malabar Gold & Diamonds, a design placement at Decathlon Sports India, and the role of co-founder at FightG, a United Kingdom sports technology venture. The studio works across sport, luxury, retail, education and food and beverage.

Studio page: https://designogic.uk/studio/

## Journal

- [How Much Does Branding Cost in the UK?](https://designogic.uk/journal/branding-cost-uk/): 2026 UK price bands for logos, identity systems and full brand strategy, from £500 to £25,000, with what sits inside each level and how to tell which one a business needs.
- [Most Martial Arts Gyms Market to the Wrong Person](https://designogic.uk/journal/martial-arts-academy-branding/): Why children's martial arts academies should design for the parent paying rather than the practitioner training, and what the audience research actually shows parents prioritise.
- [What Actually Makes a Brand Look Expensive](https://designogic.uk/journal/what-makes-a-brand-look-expensive/): Seven structural principles behind premium and luxury brand identity, centred on restraint and subtraction rather than added ornament.

## Markets

United Kingdom, United Arab Emirates, Bahrain, Qatar, India.

## Contact

- Website: https://designogic.uk
- Email: info@designogic.uk
- Instagram: https://instagram.com/designogic
- LinkedIn: https://linkedin.com/company/designogic