Brand Identity · Strategy · UAE
Twenty-five years of trust, invisible
A UAE document clearing firm with a quarter century of trading history, competing in a market where every rival offered the same service list at a lower price. We built a bilingual system so the credibility it had already earned became visible.
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Brand Identity · Brand Book
A mark you can explain, piece by piece
A crest where the shield, the letterform, the figure and the gold each answer to a defined brand keyword. Nothing in the mark is decoration, and every element can be pointed at and justified.
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Brand Strategy · Identity · Manchester, UK
The opposite of a martial arts brand
Every competitor was selling toughness. The research said parents choosing for a four year old were buying reassurance. So we inverted the category conventions rather than following them.
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