Motion is part of the identity
A brand system usually specifies colour, type and spacing, then stops. Nothing says how the brand moves. So when animation is needed, whoever makes it invents the behaviour, and the result feels adjacent to the brand rather than part of it.
Easing, pacing, how the mark resolves, how type enters and leaves: these are brand properties in the same way a colour is. Defined once, they make every future animation consistent.
What we produce
Logo animation and brand stings. Social motion built for feeds, where the first second decides whether anything else is seen. Campaign assets, product and explainer animation, and motion versions of static campaign work so a single idea runs across formats.
Where a brand has no motion rules yet, we define them as part of the work rather than treating each animation as a one-off.
What is included
Common questions
What is the difference between motion graphics and video editing?
Motion graphics is animation built from design elements, such as type, marks and graphic systems. Video editing assembles and shapes existing footage. Many projects use both, but they are separate disciplines with separate deliverables.
Can you animate our existing logo?
Yes, provided usable master artwork exists. If the logo only exists as a flattened image, it usually needs rebuilding as vector artwork first, which we can handle.
What formats do you deliver?
Whatever the placement requires, including feed and story ratios for social, web-optimised video, and high-quality masters for broadcast or presentation.