What you actually get
Most identity work fails not because the logo is bad, but because nothing was built around it. There is no master artwork, so every new application is rebuilt from whatever file was closest to hand. Colour drifts. Type changes depending on who made the asset.
We build the system instead. A primary mark and the secondary versions it needs, drawn as master artwork in every format the business actually uses. A colour palette with each colour justified. A typographic hierarchy that holds from a business card to a billboard.
Then the rules, documented properly: clear space, minimum sizes, behaviour across backgrounds, and the misuse cases spelled out as clearly as the correct ones.
When you need it
You have outgrown the identity you started with. You are entering a new market. You have been trading long enough to have earned credibility that your brand is not showing. Or you have grown to the point where several people produce brand assets and none of them match.
If you cannot say in one sentence who you are for and why they should choose you, the problem is upstream. That is a brand strategy question, and design applied on top of an unresolved positioning problem is expensive decoration.
How we work
Research first. We look at the category, the competitors a prospective client sees alongside you, and the audience actually making the decision. The brief that comes out is often not the brief that went in.
Then concepts, refinement, and a full asset library. The test we hold ourselves to is that you should be able to point at any element and get a specific answer to why it is there.
What is included
Common questions
What is included in a brand identity project?
A primary logo and the secondary versions it needs, master artwork in every required format, a defined colour system, a typographic hierarchy, applications across your real touchpoints, and guidelines covering correct use and misuse.
What is the difference between a logo and a brand identity?
A logo is a single mark. A brand identity is the system around it: colour, typography, hierarchy, applications and the rules that govern them. A logo tells people what you are called. An identity lets your brand stay consistent without you supervising it.
How long does a brand identity project take?
Typically four to eight weeks depending on scope, research depth and how many stakeholders are involved in approvals.