Editing is a structural decision
Pacing, order, what gets cut and what is allowed to breathe: these decide whether a viewer stays and what they take away. Colour and titles come afterwards.
For short-form especially, the first second carries most of the weight. An edit that opens with a logo has usually already lost the audience it was made for.
What we edit
Short-form social content, brand films, testimonial and case study video, event and product content, and explainer material. Where a brand system exists, titles, lower thirds and transitions are built from it rather than chosen from defaults.
Where the same material needs to run in several places, we cut for each placement rather than exporting one edit at different sizes.
What is included
Common questions
Do you shoot footage as well as edit?
Our core service is editing and post production. For shoots we work with the client's own footage or coordinate with a local crew in the relevant market.
Can you edit content we have already filmed?
Yes. Most of our video work starts from existing client footage, including phone footage where that is what is available.